
Hi everyone — today I’m sharing my picks for the best makeup releases of 2019. While I don’t think 2019 was the strongest year for new launches overall, there were several standout products I genuinely loved.
Full disclosure: I bought A LOT of makeup last year, and not everything I bought was released in 2019. Eyeshadow palettes felt repetitive to me at times, with too many leaning toward bright blues, which don’t flatter my fair skin and green eyes. That said, foundation was the real highlight of the year for me — I tried nearly 30 foundations in total. Many weren’t brand new in 2019, but several launches inspired me to revisit and test more formulas.
Without further ado, here are my favourite makeup releases of 2019.